About
Highly accomplished AI and Fintech expert in customer engagement, Andrew Rice drives growth and innovation through strategic branding, marketing, and communications. A published author and speaker, he excels at scaling businesses from bootstrap to Series A, leveraging over a decade of data analytics and global market experience to deliver significant ROI and enhance brand visibility across diverse industries.
Work
Silverpond
|Chief Marketing + Communications Officer
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Summary
Led comprehensive brand strategy, marketing, and communications initiatives for an AI SaaS product, driving market entry and investor engagement.
Highlights
Spearheaded the successful launch and innovation of an AI SaaS product, optimizing go-to-market strategies to attract key investors and establish market presence.
Developed and executed a multi-channel performance marketing strategy that significantly maximized ROI and enhanced brand visibility across target markets.
Contributed to scaling growth within a B2B AI SaaS environment, leveraging data analytics to inform strategic communication channels and content creation.
Echo IQ (ASX:EIQ)
|Chief Marketing + Communication Officer
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Summary
Directed brand strategy, marketing, and communications for prescriptive AI patented software, facilitating business scaling and successful ASX listing.
Highlights
Scaled business operations, leading to the acquisition of a BI healthcare company and subsequent merger, significantly expanding market reach and service offerings.
Orchestrated the successful creation and launch of the 'Houston We Have' brand, establishing a compelling problem-solving promise that facilitated a successful listing on the ASX.
Managed brand development and campaign creation with budgets up to AUD50M p.a., ensuring significant ROI and metrics across all communication channels.
Tiimely
|Chief Marketing + Communications Officer
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Summary
Served as a key member of the startup foundation team, driving brand creation, launch, and strategy for AI Home Loans, leading to successful capital raises and rapid growth.
Highlights
As a member of the 5-person foundation team, successfully raised capital from inception to launch, resulting in off-the-scale loan applications from day one.
Built and led a 7+ member MarComms team, implementing a digital sales model that continuously enhanced ROI month-over-month.
Developed and executed comprehensive brand creation and launch strategies for a B2C fintech startup, establishing a strong market presence and driving user acquisition.
Leveraged 10+ years in data analytics to inform and optimize multi-channel marketing campaigns, ensuring data-driven decision-making and measurable outcomes.
Bardot
|Marketing Director (consulting)
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Summary
Consulted as Marketing Director, spearheading a brand relaunch strategy to refresh a fashion label's appeal to a younger, trend-setting audience.
Highlights
Led the comprehensive relaunch of brand strategy, marketing, and communications to refresh a fashion label, successfully re-engaging a younger and original first adopters audience.
Atradius
|Marketing Director
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Summary
Directed brand strategy, product development, and marketing communications, notably conceptualizing and creating a world-first global online credit-insurance application.
Highlights
Conceived, strategized, and oversaw the creation of the world's first global online credit-insurance application, working with offshore teams in The Netherlands.
Managed comprehensive brand strategy and product development initiatives, significantly contributing to market innovation and competitive advantage.
M&C Saatchi Group
|Group Director
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Summary
Led brand strategy, advertising, and communications, managing a 20-person team for major global integrated accounts.
Highlights
Managed a 20-person team responsible for the largest integrated accounts within the global Agency roster, ensuring high-caliber creative content delivery.
Oversaw strategic advertising and communications for a diverse portfolio of clients including IAG Group, British Airways, Cochlear, Audi, George Weston Foods, and the Federal Government.
Hired, matched, and trained interconnected global creative communication teams, enhancing team performance and client outcomes.
Leo Burnett
|Head of Integrated Marketing
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Summary
Directed integrated marketing, brand strategy, and advertising initiatives for major clients across Sydney and Chicago, including the creation of a globally recognized brand promise.
Highlights
Developed and executed integrated communications strategies across Sydney and Chicago, creating impactful advertising campaigns for major clients including Subaru, Herbal Essences, Optus, and the US Army.
Conceptualized and launched the globally recognized Subaru brand promise, 'Symmetrical All Wheel Drive', significantly enhancing brand recognition and market positioning.
Contributed to high-caliber creative content development, ensuring strategic alignment with client objectives and market trends.
Education
University of South Australia
Bachelor of Design
Visual Communication
Skills
Marketing & Communications Strategy
Brand Strategy, Marketing Strategy, Branding and Identity, Product Launch and Innovation, Multi-Channel Marketing, ROI Driven Performance Strategies, Campaign Creation, Communications Writing, Storytelling.
Business & Technology Expertise
B2C Expertise, B2B Expertise, AI SaaS, Fintech, Machine Learning and Artificial Intelligence, Data Analytics, Technology Integration, Startup Expertise, Strategic Business Planning.
Leadership & Management
Team Leadership and Development, Team Management, Foundation Team Experience, Cross-functional Collaboration, Global Professional Experience.
Content & Creative
High-Caliber Content Creation, Creativity and Innovation, Creative Problem-Solving.
Impact & Growth
Significant ROI and Metrics, Growth Scaling, Social Impact and Nonprofit Campaigns, Problem Solving, Value Creation.